Bristol-based Truestart Coffee offers complimentary coffees in National Coffee Week
TrueStart - the Bristol-based, B-Corp coffee brand - has announced it will be powering up Bristolians with over 1000 complimentary coffees on Thursday 17th October during National Coffee Week (14-20th October). The sampling activity aligns with TrueStart’s first ever out-of-home campaign, which will run across Bristol throughout National Coffee Week, marking the largest investment into a marketing campaign ever undertaken by the challenger brand.
On a mission to brew positive energy, TrueStart will be offering full-size complimentary cups of its specialty grade Colombian coffee, as well as samples of its Instant Coffee and Coffee Bags to Bristolians on Thursday 17th October. Although, the sampling will take a treasure hunt style format, with timings and location shared on the TrueStart Instagram page, an early preview has revealed the following locations:
8am-10am: Temple Meads
11am-12pm - Union St (intersection with Wine St)
12pm - 2pm - Castle Park
Brewed to make you feel good from the inside out, TrueStart’s unique blend is not only award-winning, but is better for you. With a focus on maintaining a consistent level of caffeine across each of its products, TrueStart has been carefully blended to ensure you feel fantastic with every cup - without the crash! On a mission to break stereotypes around instant coffee, TrueStart’s sampling challenges coffee drinkers to embrace the ease of going instant, with no compromise on taste or quality.
Alongside its sampling activity, TrueStart will be popping up on digital billboards around Bristol, Manchester & London with its honesty-focussed creative campaign. In an admission that, while your morning coffee isn’t a life-changing event, it does offer a small moment of joy to kickstart your day the right way, the campaign features creatives taglines such as; “This won’t change your life, but it will change your mind - wake up and dive in” and “This won’t fix everything, but it’s a start - wake up & dive in”. While accepting that your morning coffee will never be more than a fraction of your day, TrueStart seeks to make that fraction the happiest and most positive experience it can be.
Launching just ahead of the Autumn Budget announcement, the creative also features a range of witty and topical taglines such as; “It's not a public spending boost, but it will fuel your morning - wake up & dive in” and “It's not tax relief but it will lighten your mood - wake up & dive in”.
Helena Hills, co-founder of TrueStart said: “We’re absolutely buzzing to show the world what TrueStart is all about, and launch our first ever out-of-home campaign across the UK! TrueStart has always existed to spread positive energy and this campaign highlights that we offer those small, but important, moments of positivity and joy in the midst of your unique everyday life.”
The TrueStart out-of-home campaign will run throughout National Coffee Week (14-20th October) in London, Bristol & Manchester.
