The founders of one of the UK’s best known mobile barbers, entrepreneurs Sabrina Vijaykumar and Giuliano Dore have been shortlisted for the prestigious Innovation of the Year category at the annual HJ’s British Hairdressing Business Awards 2024. 

The pair founded Get Groomed | Mobile Barbers in 2017, which began as a small venture in a flat in London’s Whitechapel and now operate across the country, fuelled by Giuliano’s awareness of the need for high-quality barbering that could fit into his busy schedule, along with Sabrina’s enthusiasm for at-home beauty services.

The company now provides professional mobile barber services in London, Birmingham, Manchester, Kent and Guildford, Surrey, to give people practical style advice and haircuts in their own homes. It also offers services to offices, hotels, wedding events and promotional activities.

“I’m thrilled to reach the finals of the awards,” said Sabrina. “It has been amazing to witness the impact of Get Groomed | Mobile Barbers. Seeing our idea come to life and positively influence others has been incredibly rewarding. We are immensely proud of this achievement!

“Our commitment was - and continues to be – delivering a premium barbering experience to our clients. We focus on tailoring our services to meet our customers’ unique styles, at places and times that suit them best.”

Considered the top business event representing hairdressing's entrepreneurs and success stories, the British Hairdressing Business Awards, recognises those who are making waves in the hairdressing industry, changing the game for everyone involved. 

Jayne Lewis-Orr, executive director of the British Hairdressing Business Awards, said Sabrina and Giuliano had secured a spot in the finals with “an outstanding entry outlining a groundbreaking concept of their own design that was new to the hairdressing industry”.

"The awards celebrate the talented and passionate businesses and individuals who contribute to the greatness of British hairdressing.  For a place on the Innovation of the Year shortlist, finalists must illustrate how they've realised their vision with a fresh and captivating hairdressing concept. 

“HJ's British Hairdressing Business Awards is not just an event; it's a testament to the dedication and passion driving the British hairdressing industry forward. Sabrina and Giuliano should take pride in being acknowledged for their perseverance, entrepreneurial drive, and industry contribution.”

The finals of the British Hairdressing Business Awards 2024 are set to take place on July 1 at London’s Park Plaza, Westminster Bridge, where a total of 17 trophies will be awarded, recognising excellence in categories including best team, outstanding customer care, and salon design. 

Since its inception in 1999, the awards have been synonymous with industry excellence, honouring pioneers like TONI&GUY, Electric Hairdressing, Lions Barber Collective, and Colin McAndrew, and Casey Coleman.

Get Groomed | Mobile Barbers has received plaudits from publications including GQ, Evening Standard, Harper's Bazaar and Manchester World for its services.