A former executive at tech giant Google and global advertising agency McCann has been appointed digital marketing director at Mentor Digital.

Dan Watt brings a wealth of experience to the team at Bristol-based Mentor Digital, having previously worked as a senior strategist at Google and as managing partner at McCann. In these roles, he was responsible for developing and implementing digital marketing strategies for some of the world’s largest brands.

In his new role, Dan will be responsible for leading digital marketing efforts and driving growth for new and existing clients. He will also play a key part in developing and executing Mentor’s overall business strategy.

“Under Dan’s leadership, the digital marketing services at Mentor Digital will increase in scope to become a holistic offering, encompassing all elements of paid digital media, SEO and analytics,” says Holland Risley, managing director at Mentor Digital.

“Dan’s team is equipped to provide consultancy across the entire spectrum of digital media: from initial auditing, planning and forecasting through to campaign delivery across paid search, social and display platforms, alongside technical SEO, content strategy and production.

“As well as paid media and SEO, the team also offers end-to-end analytics services, from auditing and scoping tracking requirements through to tag implementation, data visualisation and reporting.

“Dan is a highly skilled and experienced digital marketing professional and the team at Mentor is thrilled to have him on board. His expertise and leadership will be invaluable as it continues to expand and grow its business over the coming years.”

If you would like to get in touch regarding any digital marketing projects, you can contact Mentor Digital at info@mentordigital.co.uk or on 0117 305 8900. You can visit Mentor’s website here: www.mentordigital.co.uk