A promotional marketing company is ensuring that rioting, fighting and tragedy – along with music, dancing and drama – will take place outside its offices later this year!

Enable Promotional Marketing is providing funding and expertise to bring back the historic Axbridge Pageant in Somerset, which was cancelled in 2020 due to Covid restrictions.

It is one of the UK’s most famous community pageant events and Enable’s backing is the biggest ever corporate support in its 50-year history.

The pageant, which features a cast of over 300, takes place in the medieval town square in Axbridge, overlooked by the offices of Enable Promotional Marketing, who are based in one of the historic buildings that provide the backdrop.

The support will include money to fund things such as seating, costumes and security and technical support - including database advice for organisation logistics, ticketing and the Pageant’s website. The event is entirely financed by local people’s fund-raising and over the last half a century, Axbridge Pageant has become a key part of Somerset’s rich tradition of carnivals and community events.

One of the few remaining historical pageants left in the United Kingdom, the performance is a spectacular re-enactment celebrating 2,000 years of Axbridge history - from Saxon times through to the present day in 17 scenes.

Tickets have recently gone on sale for the event this year, which will be held over the Bank Holiday weekend, Saturday to Monday August 27 – 29, 2022 after a delay of two years.

First performed in 1967 to celebrate the opening of the by-pass along the former Strawberry Line rail track, the Axbridge Pageant was such a success it was decided to repeat it… and since then has been held every ten years.

Enable provides project management support to some of the world’s biggest brands for their promotions online, via social media, in-store, at events or on-pack. Although the business works across Europe,  the Middle East, Asia- Pacific and the USA it proudly supports the local community.

Neil Barnes, MD of Enable, said: “The Pageant happens in the Square right outside our office window and is an amazing event. We are enthused to be able to play a part, give practical support as well as providing finance.

“We are proud to be a Somerset-based business with a worldwide client base, and we are always spreading the word about our town with our clients around the globe. We believe the key to a passionate, enthusiastic, healthy and forward-thinking company is a strong positive relationship with the community. Thus, we strive to play a full role in giving life and energy into the local area via a number of activities we do locally.”

Pageant Director John Bailey said: “We are massively grateful for Enable’s support, without which we would simply not be able to put on such a spectacular show. We know from all the previous occasions that all the hard work will be rewarded with the culmination of those three days when we depict this marvellous town’s history – from earliest times through to the present day… with drama, spectacle, colour, movement and much, much more.”

For more news, features and photos on the pageant visit  www.axbridgepageant.com  

For information on Enable Promotional Marketing visit www.enablepm.com