Electric Bear Brewing has been awarded the Feefo Gold Trusted Service after crafting and distributing 120,000 cans and increasing online sales by 250% during the most challenging trading conditions. 

The coveted award is an independent seal of excellence that recognises businesses for delivering exceptional experiences, as rated by real customers.

Ian Morris, Head Brewer, commented: “We’re very excited to receive this award because it’s based on the feedback of real customers, who are the most important judges of our beer and customer service.  The award also recognises how hard we work to give all our customers the best possible experience, even in a year as tough as 2020!  We’re all committed to the highest quality of service, so it’s important for us to listen, understand and respond to all our customers” 

The Trusted Service is awarded only to businesses that collect genuine reviews and insights. A highly valued badge of approval, this accreditation remains unique, as it is based purely on the interactions with real customers.  All reviews are verified as genuine, the accreditation is a true reflection of a business’s commitment to outstanding service.

Congratulating Electric Bear Brewing on winning this year’s award, Steph Heasman, Director of Customer Success at Feefo, commented: “The Trusted Service award has always been about recognising companies that go way beyond the norm in customer experience and generate great feedback from happy customers.  

“This year, despite the incredible challenges of a global pandemic, so many companies using Feefo have continued to provide remarkably high levels of service and they deserve a huge amount of credit for what they have achieved. It’s why we have changed our criteria to be fair to the organisations that have struggled in such difficult circumstances. At Feefo we help our clients give their customers the best experiences possible. 

Feefo gives Gold Trusted Service awards to businesses that have collected at least 50 reviews between January 1st 2020 and December 31st 2020, with a Feefo service rating of 4.5 and above. However, this year the criteria has been adjusted to avoid penalising businesses suffering unduly from the effects of the coronavirus pandemic. Organisations that won a Gold Trusted Service award last year but struggled to achieve the required number of reviews this year, have been assessed on an average rating over the 24-month period covering 2020 and 2019.  

Feefo is a reviews and customer insights technology company that provides businesses with the tools to collect real, purchase-verified reviews and insights. Working with over 3,500 clients, Feefo ensures that all feedback is authentic, by matching it to a legitimate transaction, to increase consumer confidence and enable businesses to make smarter business decisions.